content writing is a powerful skill that any internet marketer need to know, whatever if he/she is a beginner or a pro, it’s allow you at first get more website traffic to your free or paid blog/site, and get their trust (traffic) while providing a valuable and structured content, so let’s see Top tips for a well writing web copy.
1- make your web copy personal
Remember that you write for your audience, so always imagine that you speak with them, mean all who read your web content feel like you talk to him/her and you try to help.2- get straight to the point while writing content
Time of your audience is valuable, and they come to your blog/site for found a solution to their problems, so go straight to the point, and avoide long paragraph (just if it is necessary)=> give just the important when you writing content.Its truth that search engines loves content, but remember that you write for your audience first, so the good length for an article is up of 300 words and under 1000 words.
3- use strong calls to action while writing web copy
you don’t writing web copy just for help your audience, it's also about get their attention to your products/services, so here come call to action.it’s about telling your audience what you want them to do, as click here, or contact as for more information …, and call to action can be in bottom of the text or in sidebar or even inside the article.
So think deeply in what you want your audience to do while reading the post or after finish it, then use strong call to action for get a good convert rate from you site/blog
Remember always ask to get, that mean you get noting if you don't ask, also remember that call to action is a really powerful tips in content writing for push your business to successful.
Like example: you want conversion rate optimization for email subscribers, so in end of articles, ask your readers if they love this article, and call them to subscribe to your newsletter for stay update and don't miss any one of your future posts.
4- Avoid jargon and industry specific term is important in content writing for a website
In many industry there are terms who just you and people who have same work as you can understand it, so if someone from your audience is new in that niche, he can't understand what you mean or what you want to say, so he just close your site and go to your competitors sites and that’s what you don't want it to happen.So in content writing for a website always explain any new word you use like example (SEO: search engine optimization) for your audience can clearly understand the rest of the paragraph, or don't use that Terms if you can.
So keep the text simple and clear as much as you can.
5- Present a problem and a solution is a strong strategy in writing web copy
Always structure your web copy as show the problem and it's influence, then propose a solution and how it's solve that problem, then you can list results after solving that problem, then finish the web copy by strong call to action, like [what you wait! Ask XYZ product now it's 10% off for limited time] if you have a company that provide solution for specific problem, or just [subscribe with us via email, it’s free for get more solution ].Point number five is really important and I resume it in this points for you can remember it:
Present problem
Show how your company can result that problem and how it can help
List the benefits
Show your customers why they need invest time and money for use your service or solution.
And finally include strong call to action.
Hope you enjoy reading that article, and more important, you learn useful strategy about writing content. see this article about seo content writing<link>
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Author: Beno kuwazaki
I'm Beno kuwazaki. A full time blogger. I enjoy to help people. I love to create new blogs and write about bloggin especialy Blogger/Blogspot my first and favorite blog service. For hear latest methods of making money online, Just Follow me in social medias; and subscribe to my mail list (It's free) Subscribe Via email
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